Back to projects
Plan C for Gen Z
2023
Brief
Plan C for Gen Z was created for the D&AD challenge from Case For Her and Hey Jane, connecting individuals affected by restrictive abortion laws with essential resources.
Strategic Approach
Designed to dismantle stigmas and misinformation around abortion access in Belgium. Despite progressive policies, social barriers persist. Rather than targeting policy change, the campaign focuses on cultural shift—reaching individuals hesitant due to stigma and creating safe spaces for education.
Creative Solution
My solution centered on creating activating social videos that function as "myth busting" content—directly confronting and dismantling harmful stigmas surrounding abortion to make the world less afraid of reproductive healthcare.
Technical Execution
The videos employ a combination of 2D and 3D animation to visually represent the contrast between reality and misinformation. This deliberate visual distinction reinforces the campaign's core message while showcasing technical versatility in animation.
