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Thinkpan
2021
Brief
Thinkpan, a Kickstarter campaign for a carbon footprint tracking device, needed an explainer video that would clearly communicate the product's features while engaging potential backers.
Process
I developed a surreal collage aesthetic that allowed for visual exaggeration while maintaining authenticity through photographic elements. This approach made complex environmental data feel approachable and memorable. The project progressed through style exploration, storyboarding, key frame development, and final animation production, with extensive research into motion design trends for tech products.
Result
A compelling explainer video that translates technical functionality into an engaging visual narrative, helping viewers understand both the product's value and environmental impact.
